Our work generally involves managing the spread of information between an individual or an organization and the public. Our Public Relations (PR), in other words, may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.

Focused on specific market sectors, MDA takes a multi-dimensional approach combining experience and knowledge to deliver new thinking and creativity for our clients. This approach differs from most mid-sized public relations agencies, and is all part of our added value.

We treat your resources as if they were our own. That’s why we focus our strategy on what will give you the most value. Having articles published is nice, but if they’re in media outlets and your customers don’t read they’re not as helpful as a single, quality feature in a relevant newspaper or television. On the other end of the spectrum, we help organisations expand their reach, dealership network and increase its market share. Our PR team delivers a media campaign to promote the launch of a new competitive edge.

We also help organizations, institutions and other agencies develop resourceful communications units, create communications strategies and work plans in order to have a clear vision for their public information services. At the same time, we facilitate dialogue between those institutions and the general public.

MARWO Development Action is working to build a development society particularly women and youth through researching, media awareness, legal consultancy, education outreach and the institutions need to be nurtured with local information and adapted to local dynamics. MDA helps development programs develop unique communications strategy to reach wider audiences with their project activities to showcase impact.

To achieve this, MARWO Development Action has different programmatic areas of focus: research, evaluation and data analysis; Communications and Public Information Services; Media Productions, Education outreach, Awareness raising and Women & Youth Empowerment.


Apart from our esteemed core staff, we have a pool of highly skilled experts in the areas of Media, communications, development, strategies, education, legal services and other areas of concern.


  • BBC Media Action
  • CARE International
  • Somaliland Government Ministries
  • Norwegian Refugee Council (NRC)
  • Population International Services (PSI)
  • Save the Children
  • NAGAAD Women’s Umbrella
  • Hargeisa Cultural Center/REDSEA CULTURAL FOUNDATION
  • Somaliland Journalists Association (SOLJA)